Privacy Policy
Last Update: Oct 2024
At Smile Labs Sydney, we are committed to protecting the privacy and personal information of our clients, visitors, and anyone interacting with our services, whether through our website, social media, or in person. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our services or website, you agree to the terms of this Privacy Policy.
What Personal Information We Collect
We may collect the following types of personal information from clients and website visitors:- Contact Information: Name, email address, phone number, mailing address.
- Identity Verification: Date of birth and gender.
- Payment Information: Credit or debit card details, transaction history, and billing address.
- Health Information: Health-related information you voluntarily provide during consultations or treatments.
- Website and Online Activity Information: Your IP address, browser type, and browsing history on our website, including the use of cookies or similar technologies to collect usage data.
- Communications: Emails, phone calls, and messages exchanged with Smile Labs Sydney, including details provided in booking appointments, enquiries, or feedback.
- Social Media: Any personal information that you make publicly available or provide to us via our social media pages or through interactions on platforms like Instagram or Facebook.
How we Collect Your Information
We collect your personal information in various ways, including:- Direct Collection: When you provide information to us directly through our website forms, during consultations, via email, or in person.
- Indirect Collection: Through cookies, website analytics, or from third parties where you have provided your consent.
- Third-Party Platforms: If you book services or purchase gift cards via third-party providers, those platforms may share your personal information with us, subject to their privacy policies.
Why We Collect and User Personal Information
We collect and use personal information to:- Provide Services: To book appointments, manage your treatments, and communicate any relevant updates.
- Improve Customer Experience: To personalise your interaction with Smile Labs Sydney, including tailored recommendations based on previous visits or inquiries.
- Process Payments: To handle transactions and issue receipts for services and products purchased.
- Marketing and Promotions: To send you information about our latest offers, promotions, and services, provided you have opted in for such communications. You may opt out at any time by following the instructions in our emails or contacting us directly.
- Legal and Regulatory Compliance: To comply with our legal obligations under Australian law, including taxation and reporting requirements.
- Health and Safety: To ensure treatments are carried out safely and effectively by considering any health information you provide, with your consent.
Disclosure of Personal Information
We may disclose your personal information in the following circumstances:- Service Providers: To third-party service providers who assist us in providing our services (e.g., IT support, payment processors). These providers are contractually obligated to maintain the confidentiality and security of your information.
- Legal Obligations: If required by law, court order, or government authorities (e.g., law enforcement agencies) to disclose information for legal proceedings or regulatory purposes.
- Business Transfers: If Smile Labs Sydney undergoes a change of ownership or business restructuring, we may transfer personal information to the new entity. We will notify you if such an event occurs and provide the option to opt out.
- Consent-Based Sharing: In instances where you have given explicit consent, we may share your personal information with third parties.
How We Store and Secure Your Information
We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it from loss, unauthorised access, disclosure, alteration, or destruction.- Data Encryption: All sensitive information, including payment details, is encrypted using industry-standard encryption methods.
- Access Controls: Access to personal information is restricted to authorised employees or contractors who need the data to perform their duties.
- Data Retention: We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. After this time, information will be securely deleted or anonymised.
Cookies and Online Tracking
Our website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device that help us understand how you interact with our site.- Essential Cookies: These are necessary for the website to function and cannot be disabled.
- Analytics Cookies: These help us understand site usage and improve functionality.
- Marketing Cookies: These track your online activity to personalise ads.
Accessing, Updating or Collecting Your Information
Under the Australian Privacy Principles, you have the right to:- Access your personal information held by us.
- Correct any inaccurate, outdated, or incomplete information.
- Withdraw Consent: If you wish to withdraw your consent for us to process your personal data, you may do so by contacting us. However, this may affect our ability to provide certain services to you.
Changes to this Privacy Policy
We reserve the right to update or amend this Privacy Policy at any time. Any changes will be posted on our website with an updated "Effective Date." We encourage you to review this policy periodically to stay informed of how we are protecting your information.Contact Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way we handle your personal information, please contact us via our contact us page. We will respond to your inquiry within a reasonable timeframe and make every effort to resolve your concerns.Get tips to maintain your pearly whites
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